The Advert was filmed in Portugal, Porto and Lisbon where Kano and film actress Wendy Glenn are being chased by the old bill. The campaign called #YOUDRIVE was to give voters the opertunity to decide Via Twitter, what route they should take with tweet: #evede or #hide. According to Abbot Mead Vickerse and Maxus the campaign was designed to promote the car to a younger, second-screen savvy audience. According to GRM Daily the TV audience were unsure about who was in the advert as many thought it was actor Noel Clarke. The shooting Photography was done by Anthony Mantle who has worked on projects such as Slum Dog Millionaire, 28 Day's Later, 127 Hours and The Last King Of Scotland. The story directed by Yann Demange From London, who has also worked with Britney Spears and Eric Clapton. Kano is From the same grime scene that artists such as Wiley, Dizzee Rascal and others emerged from, Kano coming from East London with that cheeky character music quality and the pedigree to unleash his insight on grime tracks. It's refreshing to see an artist from the councils and high crime rate areas of the UK appearing in new media, this gives an example to what grime has done for so many. Anything is possible for Kano maybe even a new Black Taxi Video to promote mini cabs? who knows, but one we thing we doubt is Kano getting a Routine Check by the police or refusing to pay the cab fair ever again seen as advertisement pays well.
The Mercedes Benz Commercial As seen on X Factor
Visit Mercedes Benz Retail GroupVisit The Mercedes Benz YOUDRIVE ChannelKano refusing to pay the Taxi Fair
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